"Our blog had been a strong resource for developers for quite a while, but Eli unlocked its full potential. He understood our vision, took charge of the content strategy, and gradually, the rankings improved."
More search traffic.
Astutely is a modern SEO agency.
We help founders and marketing teams scale organic traffic with our content production services. We manage the entire system, so founders can focus on the work that's most important.
castlecollector
What we do, put simply.
People always ask me what I do, so let me try to explain in the simplest terms. Websites have pages. Those pages can be found on Google. Our skill is making sure those pages show up on the first page of Google. That's called Search Engine Optimisation or SEO.
People click on Google search results and go to your website. Now imagine you're selling something, you want to be at the top of the pile.
The thing is, there are hundreds, maybe thousands of different ways people search Google looking for a business. What we do is make sure that no matter how someone searches, your business still lands on top. That means more customers, more people discovering your brand.
Most websites only have a handful of pages that people can find. We make sure you have all the pages you need to capture as many customers as possible, and that your pages have the quality needed to be considered by Google for position 1.
This is where we want your site ↓
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page 8 · position #47 page 1 · top results
Every step up the rankings brings more people to your site. Going from #8 to #1 can mean 100× more visits.
Where it gets interesting.
Ranking on the first page of Google can be very easy or very complicated. Every site offers a new set of challenges.
Some sites are brand new, and a lot of patience is required while Google figures out what to do with them. Other sites are old and rank fast, it's just a matter of creating the content correctly and publishing it.
Then there are sites that are technically a mess. The content is poor and the code is preventing Google from showing them in search results. So we have to clean up the site first, refresh the old pages, then create new ones. That's a much bigger job.
Thankfully, we can handle every aspect of this pipeline.
What we do for you.
Give us the keys and we'll take care of the rest. You won't have to worry about writing or publishing or website management, we'll take care of everything so you can focus on your service.
We focus on three core services that create the largest ROI for you: Scaled content. Technical SEO. And backlinks. These are the pillars of a website and work hand in hand.
For most websites, technical SEO and content is usually all that's necessary. PR is something we'll only recommend if it's a good fit.
Tip: If you're a founder or business owner, you don't have time for all this SEO stuff. Leave it with us, the entire management of your site's SEO can be offloaded so you can focus on your product or service. See how it works →
What about AI search?
More and more people are skipping Google. Instead of typing a question and clicking through ten blue links, they ask ChatGPT, Perplexity, or Gemini. The answer comes back as a few sentences, usually with a handful of sources cited underneath. Those sources are the new front page.
If an AI tool says "we recommend these," your brand needs to be one of the names it picks. It chooses based on what it has read across the web. So the goal is simple: get your site cited when AI is doing the answering. The industry calls this AEO (Answer Engine Optimisation) and GEO (Generative Engine Optimisation).
The good news is most of the work overlaps with regular SEO. Strong content, a clean site, and being mentioned on the right pages. So we've got you covered when it comes to AI search.
Founder · SEO strategist
Almost a decade in the SEO trenches across marketplaces, recruiting platforms, dev communities, and media sites. Leads strategy on every project.
What makes this SEO agency different?
We're not like any other agency. We don't even like the word 'agency.' We're two friends and long-time colleagues, both professional writers turned SEO strategists.
We see how big agencies scam small businesses, charging overblown retainers while the work gets handed to an intern. Not us.
Eli leads strategy. Luis builds the content pipeline. Both of us write, edit, and design. We're hyper-focused on creating high-performing websites, and we treat every site like it's our own.
Don't take our word for it.
"Eli helped us scale our content production. He and his team created over 200 pages which significantly grew our organic traffic within a few months. The results were immediate and kept compounding."
"Three months in and we're already past most of the benchmarks we set early on. The team also sat with our developers and dug out technical issues most SEOs wouldn't bother with."
"We brought Eli on to help automate our content and publishing processes. He was easily one of the most competent people on that team, and the systems he built freed the rest of us to focus on higher-impact work."
"Eli ran our editorial site at Honeypot which had around 50,000 monthly organic visitors. He planned, wrote, and executed all the content and turned the site into one of the main acquisition sources for both b2b and b2c. I would definitely work with him again."
Our work.
A few of our recent wins for clients. Each one started with a website that was either struggling to get found on Google or didn't exist at all.
A brand new website pulling in 3,000↑ visitors a month, and growing fast.
We wrote 90 pages built to rank on Google for a brand new website. Two months after launch, the site is bringing in around 2,300 visitors a month, and ChatGPT, Google's AI Overview, Grok, Gemini, Copilot, and Perplexity are all recommending it as a source when people ask them about castles.
Serious about your SEO?
We'll audit your site for free and send you the top 5 biggest issues holding your SEO back, plus what to do about them.
Get a free audit →How we can help you.
Plan a new site from scratch
We map out the pages, the keywords to target, and what each page needs to say, all before you write a line of code.
Build out a content engine
We write and publish 100+ high-quality pages in weeks, targeting the searches that actually bring you customers.
Rewrite your AI content
If your pages are full of AI-generated copy, we rewrite them so they read human and don't get your site penalised by Google.
Win press & backlinks
We pitch original reports and stories to publications that already cover your space, getting your site mentioned in places that matter.
Audit your current site
A full review of your site's health, what's holding rankings back, and the exact fixes that will move the needle.
Fix technical SEO issues
We dig into the code with your dev team to clean up crawl errors, speed problems, and structural issues stopping Google from ranking you.
Build authority links
Targeted outreach to earn real links from sites in your space. No spam, no PBNs, no shortcuts.
SEO for early-stage startups
Built for founders. We set up the foundations early so SEO starts compounding before you need it.
Ready to rank?
Drop us an email and we'll take it from there. No pitch, no pressure, just an honest look at where your SEO is and what's possible.