Home → Services → SEO Audit
SEO Audit Service

Find out exactly
what's holding
your site back.

Most sites have 3–5 fixable issues causing the majority of their ranking problems. Our SEO audit service finds them — and tells you exactly what to do about them, in plain English.

Book an audit → See what's included ↓
At a glance
Format Written report + walkthrough call
Turnaround 10 business days
Scope Technical, content, links, keywords
Output Prioritised action plan
Who it's for Founders, SMEs, dev teams
Pricing Fixed fee — enquire

Every audit is done by hand — no automated tool reports. You get analysis, not just data.

What's included

Six areas.
Nothing missed.

We cover every part of your site's SEO health — not just the easy bits. Click each area to see what we actually look at.

01
Technical health +
The foundation of everything. If Google can't crawl and index your site properly, nothing else matters. We check every technical signal that affects how search engines see your site.
Crawlability Indexation Core Web Vitals Page speed Mobile usability HTTPS & security Canonicals Redirects & errors XML sitemap Robots.txt Structured data
02
On-page & content +
We audit every page that matters — looking at whether your content is properly optimised for the terms you're targeting, and identifying what's thin, duplicated, or missing entirely.
Title tags & meta descriptions Heading structure Keyword usage & placement Thin & duplicate content Internal linking Content gaps Page-level intent match
03
Keyword opportunities +
We map your current rankings against the keywords you should be targeting — finding where you're close to ranking, where you're completely absent, and what your competitors are owning that you aren't.
Current ranking inventory Keyword gap analysis Quick-win opportunities High-value target keywords Search intent mapping Topic cluster opportunities
04
Backlink profile +
Your backlink profile is a direct signal of authority. We audit who's linking to you, the quality of those links, any toxic links that could be dragging you down, and where your competitors are getting links that you aren't.
Domain Rating & authority Link quality breakdown Toxic & spammy links Anchor text analysis Competitor link gaps Link building opportunities
05
Competitor analysis +
We benchmark your site against 3–5 of your closest organic competitors — identifying exactly where they're outranking you and why, so we can build a strategy to close the gap.
Top competitor identification Keyword overlap & gaps Content strategy comparison Domain authority comparison SERP feature opportunities
06
Prioritised action plan +
Everything comes together as a clear, prioritised action plan — not a dump of data. Every recommendation is tiered by impact and effort, so you know exactly where to start and what will move the needle most.
Quick wins (0–30 days) Medium-term plays (1–3 months) Long-term strategy Implementation guidance 60-min walkthrough call

How it works

From booking to action plan
in 10 days.

01
Book & brief

You complete a short briefing form — your goals, your main competitors, which pages matter most. This makes the audit sharper and more relevant from the start.

02
We dig in

We spend 7–8 business days doing a thorough manual audit. No automated report dumps. Real analysis, with context about what each finding means for your specific situation.

03
Report & walkthrough

You receive the full written report, then we walk through it together on a 60-minute call. You leave knowing exactly what to fix, in what order, and why.

Who it's for

Built for founders
and growing teams.

The audit works for any site — but it's especially useful if you recognise yourself in one of these situations.

🚀
Founders & SMEs

You've built something worth finding — but organic traffic isn't growing the way it should. You're not sure if it's a technical problem, a content problem, or both. The audit tells you exactly where the issue is.

📈
Teams scaling content

You're ready to invest in content at scale, but want to make sure the foundations are right first. Publishing more content on a broken site is wasted effort — the audit fixes the base before you build on it.

⚙️
Dev teams launching sites

You're building a new site or doing a major rebuild and want to launch in good SEO shape. We audit pre-launch — so you don't spend the first six months cleaning up problems that should never have existed.

📉
Sites with dropped traffic

You've noticed a significant traffic drop — maybe from an algorithm update, maybe from something else. The audit identifies exactly what changed and what to do about it.

Questions

Common
questions.

Anything else on your mind — just ask on the discovery call.

How is this different from a free automated audit tool? +
Automated tools like Screaming Frog or Ahrefs generate data — they don't tell you what matters for your specific situation, why it matters, or what to do about it. Our audit is done by hand. Every finding is contextualised, prioritised, and explained.
Do I need to be technical to understand the report? +
No. The report is written for founders and marketing teams, not developers. Every recommendation is explained in plain English. Where something requires developer work, we say so clearly — with enough context that your dev team can run with it.
What happens after the audit? +
You can take the action plan and implement it yourself or with your team — the report is designed to be self-sufficient. Alternatively, we can discuss a retainer to help you execute it. There's no obligation to continue working together.
How big does my site need to be? +
We've audited sites with 5 pages and sites with 50,000 pages. The audit is scoped to what's relevant — for smaller sites we go deeper on each page, for larger sites we focus on the highest-impact areas and systemic issues.
How much does it cost? +
The fee depends on the size and complexity of your site. We give you a fixed quote upfront — no surprises. Book a free 20-minute call and we'll give you an accurate number straight away.
Can I get an audit before launching a new site? +
Yes — and we recommend it. A pre-launch technical SEO audit catches issues before they're live in front of Google. We work with development teams regularly and can integrate with your build process.

Ready to find out
what's really going on?

Book a free 20-minute call. We'll confirm the scope, give you a fixed quote, and answer any questions.

Book a free call →