"Our blog had been a strong resource for developers for quite a while, but Eli unlocked its full potential. He understood our vision, took charge of the content strategy, and gradually, the rankings improved."
B2B SEO that builds pipeline.
castlecollector
B2B SEO, put simply.
There's a lot of confusing jargon when it comes to B2B SEO so let's break down what it is and what it looks like on paper.
It is helping a business get found on Google by other businesses. When someone at a company is looking for software, a service, or a tool, they search. Our job is to make sure your business is what they find.
The catch with B2B is that the person searching is not always the person buying. There is usually a buying committee, a long evaluation period, and a lot of quiet research before anyone signs anything. So we show up at every stage of that research, not just the final moment.
In practice that means comparison pages, alternatives pages, integration pages, and pricing pages. We build them, write them, and make sure Google ranks them above your competitors.
Who we work with.
Where you are shapes what we ship. Find your stage below.
Our focus
Early-stage B2B
Founders who haven't built an organic motion yet. We map the right keywords, set up the technical foundations, and plan out the best content for your product or service. So search is already pulling its weight by the time your sales team is taking calls.
Growth-stage B2B
If you're struggling to get traction, we can help you create pages to funnel in potential clients and update existing pages that are missing the mark.
Established B2B
You probably have team members who are already focused on driving organic traffic. We are hesitant to get involved at this stage, although we can help point teams in the right direction, to ensure they are on track.
Watch out for these red flags.
If a B2B SEO agency does any of these, walk away.
Ad agency that also does SEO
You'll see this a lot, an ad agency will upsell SEO for a client. The problem is, most of the time, they don't really understand SEO and it's the last priority.
AI generated content tools being used
Google is cracking down on AI generated content and you should be wary of this. If an agency is publishing AI generated content on your website, it's generally a red flag.
Experts in AI search (GEO/AEO)
AI search is important and will continue to become more and more important. But be wary of those who position themselves as experts. A lot of these "experts" are simply selling repacked SEO at a higher rate.
Too much focus on whitepapers
A lot of time and money can be wasted on whitepapers that offer very little roi. Most whitepapers don't need to exist, that energy is often better invested elsewhere.
What we actually do.
Four areas, all baked into one price. No fluff retainers, no vanity work.
AI search
When someone asks ChatGPT, Perplexity, or Google's AI Overview about your space, we make sure your business is one of the names that gets recommended. The new way buyers find vendors.
Technical SEO
Most B2B sites have invisible problems stopping Google from finding their pages. Slow load times, broken setups, pages search engines can't read. We fix those so every page you publish actually shows up in search.
Content writing
We write the pages buyers actually land on when they're shopping around. Comparisons, alternatives, pricing pages, use-case pages. The pages closest to a purchase, written to rank.
Audit and strategy
We dig into your site and find what's broken, what's missing, and which keywords you should actually be chasing. You walk away with a prioritised hit list, not a 50-page PDF that gathers dust.
Recent results.
Three teams we've grown from near-zero to seven-figure traffic value through search.
WAD
WeAreDevelopers
Traffic value: ~$31K/month
620%YoY organic growth
100KMonthly visits, from ~12K
$31KMonthly traffic value
RM
Relocate.me
Visitors driven: 1.8M
1.8MTotal visitors via search
200+New pages shipped
$27KMonthly traffic value
👻
Independent Media
Active readers: 130K in 5 months
130KActive readers in 5 months
58KViews on one viral article
29KOrganic visits
Your buyers ask AI before they ask you.
B2B buyers don't start with Google anymore. They ask ChatGPT, Perplexity, or Gemini. "What's the best [tool] for [use case]?" "Compare X vs Y." "Alternatives to Z." The answer comes back as a few paragraphs with a handful of sources cited underneath. Those sources are the new shortlist.
The buying committee, the three to seven people on every B2B deal, is doing this privately. By the time you see a demo request, AI tools have already shaped the consideration set. If your brand isn't being cited, you're not in the room.
The good news is most of the work overlaps with regular SEO. Strong content, a clean site, and being mentioned on the right places. So whether you call it AEO, GEO, or just SEO, we make sure your business is what AI tools recommend.
How we work.
Four steps from first call to delivery. No surprises.
01
Audit
We dig into your site. Technical, content, gaps, opportunities. You see where you stand.
02
Scoped proposal
We pick the most impactful areas where we can deliver based on the mode you've selected.
03
Sprint
You give us the keys and then it's head-down work for the booked period of time.
04
Handover
Full delivery report. What shipped, what moved, what we'd do next.
Pick your mode.
Pricing is by focus, not retainer. All three modes run a full month. The difference is how much we ship inside it. Outreach and digital PR are scoped separately when they make sense.
Casual mode
Fix what's broken
1 month, light focus
Starting from
$2,000 USD
We find what's holding your site back, fix the biggest problems, and update your most important pages.
What a Casual month usually covers
- A full site review, plus a keyword plan built around your ideal customers
- Fast technical fixes: page speed, pages Google can't find, broken setups
- Your most important pages updated and improved
- A clear list of what to do next
Normal mode
Fix the basics + rank your pages
1 month, steady focus
Starting from
$4,000 USD
We fix the technical basics, then update and expand your main sales pages so they rank higher on Google.
What a Normal month usually covers
- A full site review, plus a content plan
- Technical fixes across your site
- Your main sales pages updated and expanded
- Better links between your pages, grouped around key topics
Hardcore mode
Full site work + new pages
1 month, full focus
Starting from
$7,000 USD
We update and expand content across your whole site, and build the most important new pages the review turns up.
What a Hardcore month usually covers
- 15+ of your existing pages updated and expanded
- We build every important new page or article the review finds you need
- A cleaner site structure that's easier for Google to read
- A full technical clean-up
Every month starts with the content you already have. Improving pages that already exist is the fastest, safest way to make progress. Pages built from scratch cost extra and are quoted separately. Hardcore is usually the best mode to add them. Bigger projects, like large batches of new pages or getting other websites to link to you, are quoted separately too.
How we stack up.
The trade-offs of hiring us vs the alternatives.
Astutely
Freelancer
In-house hire
Typical agency
Cost
$2-7K per sprint
$3-8K/mo
$6-12K/mo + tools
$5-25K/mo
Time to ship
Days
2-3 weeks
2-6 months to hire + ramp
4-6 weeks
Scope
Tech + content focus
Narrow, one person
Broad but slow
Broad but generic
AI search
Built in
Sometimes
Often missing
Sometimes
Commitment
Per sprint, no lock-in
Project-based
Permanent salary
6-12 mo retainer
Track record
620% YoY, 1.8M+ visitors
Varies
Building
Often template-driven
Don't take our word for it.
"Eli helped us scale our content production. He and his team created over 200 pages which significantly grew our organic traffic within a few months. The results were immediate and kept compounding."
"Three months in and we're already past most of the benchmarks we set early on. The team also sat with our developers and dug out technical issues most SEOs wouldn't bother with."
"We brought Eli on to help automate our content and publishing processes. He was easily one of the most competent people on that team, and the systems he built freed the rest of us to focus on higher-impact work."
"Eli ran our editorial site at Honeypot which had around 50,000 monthly organic visitors. He planned, wrote, and executed all the content and turned the site into one of the main acquisition sources for both b2b and b2c. I would definitely work with him again."
Common
questions.
How long does B2B SEO take to work? +
First rankings on bottom-of-funnel terms typically appear in three to six months. Meaningful pipeline contribution usually starts around month six to nine. B2B SEO compounds, the work you do in month three keeps paying in month thirty.
How much does a B2B SEO agency cost? +
It depends on the scope, the technical state of your site, and how much content you need. We don't sell fixed packages because every B2B business has different gaps. Every engagement starts with an audit that scopes the work and pricing before you commit to anything ongoing.
How do we measure ROI when sales cycles are long? +
We track three things, ranking growth on target buyer-intent keywords, organic-attributed pipeline (not just MQLs), and revenue from organic over rolling twelve-month windows. The lag matters less than knowing the engine is building. Once it is, the compounding is hard to overstate.
Should we focus on SEO, ABM, or paid? +
They do different jobs. Paid gives you immediate traffic but ends when budget ends. ABM works for a known list of accounts. SEO captures the buyers you don't know exist yet, at the moment they start looking. Most B2B teams need at least two of the three. We can help you figure out the mix.
What's the difference between B2B SEO and B2C SEO? +
B2B is lower volume, higher intent, longer sales cycles, and the buying committee usually has three to seven people. That changes what to write, who to target, and how to measure. B2C is volume-driven, B2B is intent-driven. We don't run B2B campaigns like consumer ones.
Let's build your
pipeline engine.
Tell us where you are and we'll map the fastest path to qualified buyers through search.