"Our blog had been a strong resource for developers for quite a while, but Eli unlocked its full potential. He understood our vision, took charge of the content strategy, and gradually, the rankings improved."
The SEO agency that scales ecommerce stores.
castlecollector
Why you need SEO help.
Most ecommerce websites are getting a fraction of the search traffic they should be getting. That means fewer customers and fewer sales.
A website that is optimised for Google and AI search can easily gain 10x more search traffic than a site that has not invested in SEO.
There are thousands of people each month searching for YOUR product and instead landing on a competitor's website and buying from them.
Let's talk numbers.
Take a skincare brand as an example. They currently get around 4,100 organic visitors a month. With a $40 hero product and a typical 2.5% conversion rate, that's about $4,100 a month in revenue from search.
By moving them up to position 1 across their priority pages, we can realistically lift them to 20,000 visitors a month within 6 to 12 months. Same conversion rate, same price point. That's $20,000 a month, an extra $16,000 every month they're leaving on the table.
By spending a couple thousand dollars on SEO you could potentially add an additional $200,000 in revenue a year.
What is SEO worth to your ecommerce site?
The same search demand pays very differently depending on where you rank. Set your numbers to see what moving up could mean in revenue.
Your numbers
%
$
What you're missing
$0
added revenue at target (annualised)
From 0 → 0 visitors / month
+$0 added revenue / month
NOTE: A projection, not a guarantee. SEO compounds over 6 to 12 months. Sites that haven't invested in SEO often see 5-10x lifts in organic traffic when the basics are fixed and the right pages get built.
Assumptions and how this is calculated
Why a multiplier? Most ecommerce stores rank for only a handful of search terms and sit well below the top of the page for the rest. That means they capture a small fraction of the searches happening in their category. Fixing the basics, building the right pages, and earning links typically lifts organic traffic by a multiple, not a few percent.
What 3x, 5x, and 10x mean. 3x is a conservative outcome for sites that already have some SEO in place and want to grow. 5x is typical for stores that are technically sound but under-built on content. 10x is realistic for sites that haven't invested in SEO yet, where there is a lot of low-hanging traffic to capture.
The maths. Monthly revenue at target = your projected visitors multiplied by your conversion rate multiplied by your average order value. The added annual revenue is the difference between where you could be and where you are today, across twelve months.
Who we work with.
Most ecommerce sites need SEO help. The sites we can help the most are those that have a great product and brand, have been around more than a year, and haven't fully leveraged search traffic.
Never invested in SEO
You've focused on ads, social, or other channels. Search has been an afterthought.
Want to reduce your ad spend
Ads stop the day you stop paying. SEO keeps working long after.
Under 5,000 visitors a month
Small traffic means the SEO basics aren't in place yet. That's huge upside.
Mostly branded search traffic
Only shoppers who already know you are finding you. Time to widen the net.
Our core services.
We can tackle any SEO issue your site might have. All of these services are wrapped into one, we don't sell services individually since that's not in your best interests nor ours.
AI search
When someone asks ChatGPT, Perplexity, or Google's AI Overview "what's the best X for Y", we make sure your brand is one of the names that gets recommended. The new way shoppers find products.
Technical SEO
Most ecommerce sites have invisible problems stopping Google from finding their pages. Slow load times, duplicate content from product variants, faceted navigation chaos. We fix those so every product and category page you publish actually shows up in search.
Content writing
We write the pages shoppers actually land on when they're comparing options. Category pages, product descriptions, buying guides, "best of" lists. The pages closest to the buy button, written to rank.
Audit and strategy
We dig into your site and find what's broken, what's missing, and which keywords you should actually be chasing. You walk away with a prioritised hit list, not a 50-page PDF that gathers dust.
Recent results.
Three teams we've grown from near-zero to seven-figure traffic value through search.
WAD
WeAreDevelopers
Traffic value: ~$31K/month
620%YoY organic growth
100KMonthly visits, from ~12K
$31KMonthly traffic value
RM
Relocate.me
Visitors driven: 1.8M
1.8MTotal visitors via search
200+New pages shipped
$27KMonthly traffic value
CC
Castle Collector
Brand new site: 3 months from launch
289Keywords ranking
3.4KMonthly visitors
90+New pages shipped
Your buyers ask AI first.
More shoppers are skipping search results entirely. They ask ChatGPT, Perplexity, or Gemini. "What's the best moisturiser for dry skin?" "Compare brand A vs brand B." "What should I buy for my kid's birthday?" The answer comes back as a short list of brands with sources cited underneath. Those brands are the new shortlist.
By the time a shopper lands on your site, AI tools have already narrowed their options to three or four picks. If your brand isn't one of them, you never even had a chance to make the case. Being cited by AI is the new shelf placement.
The good news is most of the work overlaps with regular SEO. Strong product pages, real reviews, and being mentioned on the right places. So whether you call it AEO, GEO, or just SEO, we make sure your brand is what AI tools recommend.
How we work.
Four steps from first call to delivery. No surprises.
01
Audit
We dig into your site. Technical, content, gaps, opportunities. You see where you stand.
02
Scoped proposal
We pick the most impactful areas where we can deliver based on the mode you've selected.
03
Sprint
You give us the keys and then it's head-down work for the booked period of time.
04
Handover
Full delivery report. What shipped, what moved, what we'd do next.
Pick your mode.
Pricing is by focus, not retainer. All three modes run a full month. The difference is how much we ship inside it. Outreach and digital PR are scoped separately when they make sense.
Casual mode
Fix what's broken
1 month, light focus
Starting from
$2,000 USD
We find what's holding your site back, fix the biggest problems, and update your most important pages.
What a Casual month usually covers
- A full site review, plus a keyword plan built around your ideal customers
- Fast technical fixes: page speed, pages Google can't find, broken setups
- Your most important pages updated and improved
- A clear list of what to do next
Normal mode
Fix the basics + rank your pages
1 month, steady focus
Starting from
$4,000 USD
We fix the technical basics, then update and expand your main sales pages so they rank higher on Google.
What a Normal month usually covers
- A full site review, plus a content plan
- Technical fixes across your site
- Your main sales pages updated and expanded
- Better links between your pages, grouped around key topics
Hardcore mode
Full site work + new pages
1 month, full focus
Starting from
$7,000 USD
We update and expand content across your whole site, and build the most important new pages the review turns up.
What a Hardcore month usually covers
- 15+ of your existing pages updated and expanded
- We build every important new page or article the review finds you need
- A cleaner site structure that's easier for Google to read
- A full technical clean-up
Every month starts with the content you already have. Improving pages that already exist is the fastest, safest way to make progress. Pages built from scratch cost extra and are quoted separately. Hardcore is usually the best mode to add them. Bigger projects, like large batches of new pages or getting other websites to link to you, are quoted separately too.
How we stack up.
The trade-offs of hiring us vs the alternatives.
Astutely
Freelancer
In-house hire
Typical agency
Cost
$2-7K per sprint
$3-8K/mo
$6-12K/mo + tools
$5-25K/mo
Time to ship
Days
2-3 weeks
2-6 months to hire + ramp
4-6 weeks
Scope
Tech + content focus
Narrow, one person
Broad but slow
Broad but generic
AI search
Built in
Sometimes
Often missing
Sometimes
Commitment
Per sprint, no lock-in
Project-based
Permanent salary
6-12 mo retainer
Track record
620% YoY, 1.8M+ visitors
Varies
Building
Often template-driven
Don't take our word for it.
"Eli helped us scale our content production. He and his team created over 200 pages which significantly grew our organic traffic within a few months. The results were immediate and kept compounding."
"Three months in and we're already past most of the benchmarks we set early on. The team also sat with our developers and dug out technical issues most SEOs wouldn't bother with."
"We brought Eli on to help automate our content and publishing processes. He was easily one of the most competent people on that team, and the systems he built freed the rest of us to focus on higher-impact work."
"Eli ran our editorial site at Honeypot which had around 50,000 monthly organic visitors. He planned, wrote, and executed all the content and turned the site into one of the main acquisition sources for both b2b and b2c. I would definitely work with him again."
Common
questions.
How long does ecommerce SEO take to work? +
First rankings on product and category pages typically appear in three to six months. Meaningful revenue growth usually starts around month six to nine. Ecommerce SEO compounds, the work you do in month three keeps paying in month thirty.
How much does an ecommerce SEO agency cost? +
It depends on the scope, the technical state of your store, and how much content you need. We don't sell fixed packages because every store has different gaps. Every engagement starts with an audit that scopes the work and pricing before you commit to anything ongoing.
Should we focus on product pages or category pages? +
Both, but in most cases category pages do the heaviest lifting. They rank for the broader "best X" queries and funnel shoppers into your products. Product pages convert. Strong ecommerce SEO works on both at once, structured so they support each other.
Do we need a blog for ecommerce SEO? +
Only if it actually helps you sell. Buying guides, "how to choose" content, and gift guides can pull shoppers in at the research stage and feed them into your product pages. Generic lifestyle blog posts that don't link to anything you sell are a waste of budget.
How does ecommerce SEO compare to running paid ads? +
Paid gets you visibility today but stops the moment your budget does. SEO is slower to start but compounds, and the cost per sale drops over time as your rankings build. Most stores need both, paid for short-term sales, SEO for long-term margin. We can help you figure out the mix.
Let's grow your
organic revenue.
Tell us where your store is and we'll map the fastest path to more sales through search.