Coverage that
builds authority
and rankings.
Digital PR earns you editorial links from journalists and publications that no amount of outreach alone can replicate. The kind of coverage Google trusts most — because it can't be bought.
What is digital PR
PR that works
for search,
not just brand.
Traditional PR is about brand awareness — getting your name in the press. Digital PR does that too, but with a deliberate SEO objective: every piece of coverage includes an editorial link back to your site.
Those links are the most powerful you can earn. A journalist at The Guardian or TechCrunch choosing to link to you as a source carries far more authority signal than any outreach campaign. Google treats editorial links from high-DR publications as strong endorsements of your credibility.
The mechanism is straightforward: we create stories, data, and expert commentary that journalists genuinely want to cover. A proprietary study. A contrarian industry take. Original research that fills a gap in what's been written. We pitch it to the right reporters, manage the relationship, and the coverage — and the links — follow.
Digital PR is also the fastest way to move Domain Rating. A handful of DR 80+ placements will raise your overall domain authority more than dozens of mid-tier outreach links, which makes every other page on your site easier to rank.
What's included
From idea to
published coverage.
Everything needed to earn editorial coverage — story development, journalist research, outreach, and follow-through.
The pitch is everything. We develop original data stories, expert commentary angles, and research-backed narratives that give journalists a reason to cover you — and link to you as the source.
We identify and build contact lists of journalists, editors, and contributors who cover your topic — by publication, beat, and recent coverage. No scatter-gun press release blasts.
outreach
Personalised pitches written for each journalist — not templates. We handle the full outreach cycle: initial pitch, follow-up, interview facilitation, and post-publication link confirmation.
query responses
We monitor HARO, Qwoted, and journalist query platforms daily — responding to relevant requests with expert quotes and data on your behalf. Fast-turnaround, high-conversion placements.
What makes it work
A pitch a
journalist actually
wants.
Most PR outreach gets ignored because it asks journalists to do free advertising. Good digital PR gives them something they genuinely need.
Let's talk about a campaign →How we work
Monthly campaigns,
compounding authority.
Each month we run a new campaign — a fresh story angle, a new set of targets, and a full outreach cycle. Coverage and links accumulate over time.
We develop 2–3 campaign angles per month — data studies, expert commentary, original research — and agree the best one to lead with.
We create the story asset, build a targeted journalist list, and run the outreach — personalised pitches, not press release blasts.
We manage responses, facilitate interviews, provide supporting quotes or data, and confirm editorial links are included in every placement.
Monthly reporting on placements secured, DRs, links confirmed, and DR movement over time. Learnings feed the next campaign.
Questions
Common
questions.
Ready to earn
real coverage?
Book a free 20-minute call. We'll talk through your niche, identify story angles, and tell you what kind of coverage is achievable.