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Digital PR.

Digital PR earns you coverage from journalists and publications that no amount of outreach alone can match. The kind of links Google trusts most, because they can't be bought.

PR that works for search, not just brand.

Traditional PR is about brand awareness, getting your name in the press. Digital PR does that too, but with a clear search goal. Every piece of coverage comes with a link back to your site.

Those links are the strongest you can earn. A journalist at a major publication choosing to link to you as a source carries far more weight than any outreach campaign. Google treats coverage from high-authority publications as a real endorsement of your credibility.

The way we earn it is straightforward. We create stories, data, and expert commentary that journalists actually want to cover. A proprietary study. A contrarian industry take. Original research that fills a gap in what's been written. We pitch it to the right reporters, manage the relationship, and the coverage follows.

Digital PR is also the fastest way to lift your overall site authority. A handful of placements on big-name publications moves the needle more than dozens of smaller links, and that makes every other page on your site easier to rank.

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From idea to published coverage.

Everything needed to earn editorial coverage, story development, journalist research, outreach, and follow-through.

Story and angle development

The pitch is everything. We develop original data stories, expert commentary, and research-backed angles that give journalists a real reason to cover you, and link to you as the source.

Journalist targeting

We identify and build contact lists of journalists, editors, and contributors who actually cover your topic. By publication, beat, and recent stories. No scatter-gun press release blasts.

Pitch writing and outreach

Personalised pitches written for each journalist, not templates. We handle the full cycle. Initial pitch, follow-up, interview support, and confirming the link goes live after publication.

Journalist query responses

We monitor the platforms journalists use to source experts and respond to relevant requests with expert quotes and data on your behalf. Fast-turnaround placements that often happen within days.

A pitch a journalist actually wants.

Most PR outreach gets ignored because it asks journalists to do free advertising. Good digital PR gives them something they genuinely need.

1
A genuine news hook
Original data, a counterintuitive finding, or a timely angle tied to something in the news. Not a product announcement. Something that stands on its own as a story.
2
The right journalist
Sent to someone who actually covers this topic, not a generic press@ address. We research who wrote similar stories recently and pitch them directly.
3
A credible source
Journalists link to primary sources they can cite. Your original research, your expert take, your data, packaged so you're the named expert, not a vendor.
4
A clear link target
A specific page we want them to link to. Your research page, a relevant pillar page, or a landing page, so coverage translates directly into ranking authority.
5
Persistent follow-through
Most placements happen on the second or third follow-up. We manage the full sequence, politely, professionally, and persistently, until we get a response.

How it works.

01

Story ideation

We come up with 2 to 3 campaign angles every month. Data studies, expert commentary, original research, then agree the best one to lead with.

02

Build and pitch

We create the story asset, build a targeted journalist list, and run the outreach. Personalised pitches, not press release blasts.

03

Secure coverage

We manage responses, facilitate interviews, provide quotes or data, and confirm the link is included in every placement.

04

Report and iterate

Monthly reporting on placements, publications, links earned, and authority movement. Learnings feed the next campaign.

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Common
questions.

How is digital PR different from link building? +
Link building is the broader term. It covers outreach, guest posts, broken link campaigns, and more. Digital PR is a specific type of link building focused on earning real journalist coverage. The links it generates tend to come from higher-authority publications and carry more weight. We often combine both. Digital PR for the big editorial wins, outreach for the mid-tier niche sites.
What kind of stories work for digital PR? +
Original data and research works best. Journalists need a primary source to cite. Expert commentary on trending topics works for fast turnaround placements. Contrarian takes on conventional wisdom tend to get shared. What rarely works: press releases about your company or product. If the story isn't independently interesting, it won't get covered.
How many placements can I expect per month? +
Usually 3 to 8 placements a month, depending on your niche and how strong the campaign is. Some months run hotter. A data study that gets picked up widely can generate 10 or more placements. We set realistic expectations upfront based on your topic and target publications.
Do you guarantee coverage in specific publications? +
No, and be wary of anyone who does. Editorial decisions belong to journalists, not agencies. What we guarantee is the quality of the story, the precision of our targeting, and the persistence of our follow-through. We've placed coverage in national press, trade publications, and major tech media, but every campaign is different.
Do you handle the content creation too? +
Yes. We develop the story angle, write the pitch, create any supporting assets like charts or quote sheets, and handle all journalist communication. You review and approve the angle before we pitch. We do everything else.
What do I need to provide? +
Access to any data or customer insights you have, even rough figures help. Approval on the story angle before pitching. And availability for a quick quote or interview if a journalist wants one. The less you have to do, the better. That's the point.

Related stuff.

SEO audit

Before any campaign, we audit your existing profile so we know which pages need authority and which publications to target.

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Link building

Digital PR earns the big editorial wins. Link building fills in the mid-tier niche sites. Together they move the needle fastest.

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Content strategy

The best PR assets like original research and data studies also work as cornerstone content that keeps earning links over time.

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Technical SEO

Coverage and links work harder on a technically solid site. Get the foundations right first.

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Ready to earn
real coverage?

Send us a message. We'll talk through your niche, identify story angles, and tell you what kind of coverage is achievable.

Let's talk → See link building →