If Google can't
crawl it, nothing
else matters.
Technical SEO is the foundation of everything else. Content, links, and strategy only work if search engines can properly access, understand, and index your site. We make sure they can.
What is technical SEO
The part of SEO
most people ignore.
Technical SEO is everything that determines whether search engines can effectively crawl, render, index, and understand your website. It has nothing to do with the words on your page — it's about the infrastructure underneath them.
Think of it this way: you can write the best article on the internet, earn hundreds of backlinks, and target exactly the right keywords — and still not rank, because Google is hitting a crawl error before it even gets to your content.
A technical SEO consultant finds and fixes those problems. Broken redirects. Slow pages. Duplicate content confusing Google about which URL to rank. Poor internal linking leaving your most important pages without authority. Structured data missing that would give you rich results in the SERP.
Most sites have 3–5 technical issues causing the majority of their ranking problems. They're not exotic or hard to fix — they're just invisible unless you know where to look.
What we fix
Every technical
signal that matters.
Technical SEO isn't one thing — it's a stack of interconnected systems. We work across all of them.
indexation
Making sure Google can reach every page that matters — and isn't wasting crawl budget on pages that don't. Robots.txt, XML sitemaps, crawl error resolution.
Vitals
LCP, CLS, and INP are Google ranking signals as well as real user experience metrics. We diagnose what's causing failures and work with your dev team to fix them.
How your pages link to each other determines how authority flows through your site. A flat, logical structure makes it easier for Google to understand what matters most.
duplicate content
Duplicate URLs, thin pages, and missing canonical tags split your authority and confuse Google about which version of a page to rank. We clean this up systematically.
schema markup
Schema markup helps Google understand your content and can unlock rich results — review stars, FAQs, breadcrumbs, and more — in the SERP. Most sites implement it poorly or not at all.
& security
Redirect chains, mixed content warnings, and insecure pages all quietly drag down rankings and trust. We audit and resolve them as part of any technical engagement.
Signs you have a technical SEO problem
Most technical
SEO problems are
invisible until
you look.
They don't throw error pages. They don't send alerts. Your site appears to work perfectly — it loads, pages exist, content is there. But underneath, Google is quietly struggling to crawl it properly, and your rankings reflect that.
A technical SEO consultant knows where to look. We use the same tools Google uses — Search Console data, crawl logs, Core Web Vitals reports — to find exactly what's happening and why.
How we work
Diagnosis
before prescription.
We don't assume we know what's wrong before we've looked. Every technical SEO engagement starts with a thorough audit — then we fix what actually needs fixing.
Full crawl of your site. We pull Search Console data, crawl logs, and Core Web Vitals reports to map every technical issue — prioritised by impact.
Not everything needs fixing at once. We give you a clear, tiered action plan — quick wins first, structural changes second, longer-term architecture work third.
We either implement fixes directly or work alongside your dev team with precise specifications. No vague recommendations that get lost in a backlog.
Technical fixes need to be confirmed — by Search Console, by recrawl, by ranking movement. We monitor every fix until we can confirm it's working.
Who it's for
Technical SEO for
every stage.
Whether you're launching, growing, or recovering — there's a version of this work that makes sense for you.
You've built the site — but has anyone checked it from an SEO perspective? We work with development teams pre-launch to make sure the technical foundations are right before anything goes live.
Unexplained traffic drops are almost always technical. A core update hit something, a migration went wrong, or a recent deploy broke something subtle. We find it.
Your site was built fast. That's fine — but technical debt accumulates quickly. Before you invest in content and links, make sure the foundation can support the load.
CMS migrations, rebrands, and URL restructures are the most common cause of significant organic traffic loss. We diagnose what broke and rebuild the rankings systematically.
Questions
Common
questions.
Let's look under
the bonnet.
Book a free 20-minute call. We'll talk through your situation and tell you honestly what a technical audit would find.