We work on the part of your site Google has to read before it gets to your content. How your pages are built, how fast they load, whether Google can find them, how they connect to each other. The behind-the-scenes work that makes everything else possible.
The pages that make you money, products, services, pricing, comparisons, are usually the ones hit hardest by technical mistakes. Google can't find them. Or it finds them but can't tell which version to rank. Or they load so slowly they fall off the first page.
These are usually simple mistakes that anyone can fix once they know where to look. We find the money pages that should be ranking but aren't, and clean up what's holding them back.
Six areas we look at to find what's quietly holding your site back.
Some pages are invisible to Google because they're blocked, buried, or hidden behind technical mistakes. We make sure every page that matters can actually be found.
How fast your pages load, how stable they are while loading, how quickly they respond to clicks. Google ranks based on this because it's what your customers actually feel.
How your pages connect to each other. A clear structure helps Google understand what matters most on your site, and gets the right pages ranking for the right things.
When the same content shows up on multiple URLs (product variants, filters, www vs non-www), Google can't decide which one to rank. We sort this out so the right page wins.
Adding behind-the-scenes code that tells Google what your page is about. Done right, you get bonus features in search results like star ratings, FAQs, and prices.
Insecure pages, broken redirects, and links pointing nowhere all quietly drag down rankings and trust. We find them and fix them.
Most of these are invisible until you look. If any sound familiar, the foundation is probably what's holding your site back.
We'll audit your site for free and send you the top 5 biggest issues holding your SEO back, plus what to do about them.
Get a free audit →Send us a message with your site and a few details about your business. For technical work we'll need read-only access to your Google Search Console. That's where the data we need to diagnose problems lives.
We go through your site and look at everything. Then we narrow it down to the 5 biggest issues actually holding your SEO back right now. Things you can fix to move the needle, not a 50-page list that goes nowhere.
We send you the top 5 issues, why they matter, and what to do about each one. Happy to walk through it on a call if you'd like. Either way, the most important part is acting on it while you have the momentum.
Whether you're launching, growing, or recovering, there's a version of this work that makes sense for you.
You've built the site, but has anyone checked it from a search perspective? We work with you before launch to make sure Google can find and read everything from day one.
If your traffic dropped and you don't know why, we'll dig in and find out. Sometimes it's something technical that quietly broke. Sometimes it's a Google update or something else. Either way you'll know what's going on.
Your site was built quickly. That's fine, but small problems build up. Before you spend more on content and marketing, make sure the foundation can handle the growth.
Moving your site, changing your URLs, or rebranding is the most common cause of sudden traffic loss. We work out what broke and rebuild the rankings step by step.
You're putting out content regularly but traffic has plateaued or shrunk. Often that's a technical issue holding everything back. Google can't tell what's important, or your pages are competing with each other.
Sites with thousands of pages, multiple languages, or years of old retired URLs almost always have technical issues stacking up. We work through them so Google stays focused on the pages that matter.
A few projects where fixing the foundation moved the needle.
Castle Collector had close to one hundred pages that no other page on the site linked to. We advised their dev team to add a navigation section on the category pages, linking through to every subcategory. Now everything's connected.
Relocate.me was doing a major website redesign. We planned and designed the site architecture across more than 200 pages, so every page had a clear home and Google could find its way around the new site from day one.
Castle Collector was missing schema on their listing pages and across the rest of the site. We advised their dev team on what to add and helped them implement it site-wide, especially across collection and product pages.
[Eli: short story of what was happening and what we did.]
[Eli: short story of what was happening and what we did.]
Send us a message. We'll talk through your situation and tell you honestly what a technical audit would find.