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SEO for Website Launch

Launch right.
Not six months
later.

Most new sites launch with technical SEO problems baked in. They spend the first six months cleaning up issues that should never have existed. We fix that — before the site goes live.

Book a pre-launch review → See what we cover ↓
Most common launch mistakes — we prevent all of these
✕
Entire site blocked by robots.txt — left over from staging, never removed before launch
✕
No XML sitemap submitted — Google doesn't know which pages exist or how they're structured
✕
Thin or duplicate page content — especially on category, tag, and filter pages
✕
URL structure changed from old site — no redirects in place, all old rankings lost
✕
Core Web Vitals failing on mobile — never tested on real devices before launch
✕
No canonical tags — multiple URL variations for the same page splitting authority
✓
Launched with clean foundations — indexed immediately, no clean-up period needed

What we cover

The pre-launch
SEO checklist.

Everything that needs to be right before a single page goes live. Across four areas — technical, content, architecture, and analytics.

Technical
The stuff that breaks quietly
Robots.txt — staging blocks removed, correct directives in place
XML sitemap created, clean, and submitted to Search Console
HTTPS confirmed — no mixed content warnings
Core Web Vitals — LCP, CLS, INP passing on mobile and desktop
Canonical tags set on all pages — no duplicate URL issues
Hreflang in place if multi-language or multi-region
301 redirects mapped from old URLs if relaunching
Structured data (schema) implemented for key page types
Content
Content that's ready to rank
Title tags and meta descriptions — unique, keyword-targeted, correct length
H1s — one per page, containing the primary keyword
No thin content on key pages — sufficient depth to compete
No duplicate content — especially on category and filter pages
Images — compressed, descriptive alt text, next-gen formats
Internal links — key pages properly linked from throughout the site
Architecture
Structure Google can understand
URL structure — clean, keyword-relevant, no unnecessary parameters
Site depth — key pages within 3 clicks of the homepage
Navigation — clear hierarchy, no orphan pages
Breadcrumbs — implemented and schema-marked up
Pagination handled correctly — rel=next/prev or canonical approach
Analytics
Tracking from day one
Google Search Console — verified, sitemap submitted
GA4 — correctly installed, goals configured
Keyword rank tracking — baseline set before launch for comparison
404 monitoring — catch broken links immediately post-launch
Core Web Vitals reporting — live monitoring after launch

Who it's for

For any team
building something new.

Pre-launch SEO works for new sites, rebuilds, rebrands, and migrations. If it's going live, it should be reviewed first.

⚙️
Dev teams building new sites

You've built something technically excellent — but SEO wasn't part of the brief. We plug in pre-launch, review the build against our full checklist, and give your team a clear list of what needs adjusting before go-live.

🔄
Site migrations & rebuilds

Migrating to a new platform or redesigning from scratch is the most common cause of significant organic traffic loss. Old rankings vanish overnight if redirects aren't mapped and URL structures change without warning.

🚀
Startups launching for the first time

If this is your first site, you have no SEO history to protect — but you do have the opportunity to launch clean, with proper foundations and first-wave content already indexed. Don't waste the head start.

🌍
International or multi-language sites

Multi-region and multi-language sites have extra complexity — hreflang, geotargeting, URL structure choices that affect every market. Getting this wrong on launch is expensive to fix. Getting it right is straightforward.

How it works

Review before
launch. Fix once.

We integrate with your build timeline — review the staging site, deliver fixes before go-live, and monitor the first 30 days after launch to catch anything that surfaces.

01
Staging review

We audit the staging site against our full pre-launch checklist — technical, content, architecture, and analytics setup.

02
Fix list

A prioritised list of everything that needs addressing before launch — tiered by severity, with implementation notes your dev team can act on directly.

03
Launch sign-off

We re-check the fixes, confirm the build is clean, and give a pre-launch sign-off. You go live knowing the foundations are right.

04
Post-launch monitoring

30-day monitoring period — indexation, Core Web Vitals, 404s, ranking movement. We catch anything that surfaces after go-live before it compounds.

Questions

Common
questions.

When in the build process should we bring you in? +
Ideally 4–6 weeks before launch, when the staging site is substantially complete. That gives enough time to review, implement fixes, and re-check before go-live. If you're closer to launch than that, we can still work — we just prioritise ruthlessly.
We already launched — is it too late? +
No. A post-launch audit finds everything that should have been caught pre-launch and gives you a clean-up roadmap. The sooner you fix issues after launch, the less organic traffic you lose — so it's worth doing immediately if you've already gone live.
Do you work directly with our development team? +
Yes — this is the norm. We provide precise technical specifications in developer-friendly language. We've worked with in-house teams, freelancers, and agencies. We can join calls, review PRs, or just provide a written spec — whatever works best for your team's workflow.
We're migrating from an existing site — what's different? +
Migrations require an extra layer of work: mapping all existing URLs to their new equivalents, implementing 301 redirects, preserving any existing rankings, and monitoring for traffic drops in the weeks after launch. We handle the full migration SEO process — it's one of the highest-stakes moments for organic traffic.
How much does a pre-launch SEO review cost? +
It depends on site complexity and scope. A standard pre-launch review for a new site is a fixed-fee engagement. Migrations with complex redirect mapping are scoped separately. Book a free call and we'll give you a clear quote based on your build.

Related

Already launched?
SEO Audit

Already live with issues? The full audit finds everything and gives you a prioritised fix list.

→
Service
Technical SEO

Ongoing technical SEO work — fixing what surfaces after launch and keeping the site clean as it grows.

→
Related
SEO for Startups

Once you've launched clean, build the organic channel that compounds over time.

→

Launching soon?
Let's make sure it's right.

Book a free 20-minute call. Tell us about your build and we'll scope a pre-launch review that fits your timeline.

Book a free call → Post-launch audit →